Cannes Lions

Turtle Cam

MORI, Tokyo / SONY / 2016

Presentation Image
Film
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Overview

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Credits

Overview

Description

This film puts the eye-popping slow motion function of the Sony Action Cam to the test in an surprisingly fast race between the epitome of slow - turtles.

Execution

No turtles or dogs were harmed in the making of this film. All animals were professionally supervised on set by American Humane Association (http://www.humanehollywood.org) and the turtles on the dogs’ backs are custom designed robotic puppets. 

Outcome

The films reached more than one million views in three days and still counting.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Exposure

HULU, Santa monica

Exposure

2022, SAMSUNG

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