Cannes Lions

Turtle Cam

MORI, Tokyo / SONY / 2016

Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

This film puts the eye-popping slow motion function of the Sony Action Cam to the test in an surprisingly fast race between the epitome of slow - turtles.

Execution

No turtles or dogs were harmed in the making of this film. All animals were professionally supervised on set by American Humane Association (http://www.humanehollywood.org) and the turtles on the dogs’ backs are custom designed robotic puppets. 

Outcome

The films reached more than one million views in three days and still counting.

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