Cannes Lions
MORI, Tokyo / SONY / 2016
Overview
Entries
Credits
Description
This film puts the eye-popping slow motion function of the Sony Action Cam to the test in an surprisingly fast race between the epitome of slow - turtles.
Execution
No turtles or dogs were harmed in the making of this film. All animals were professionally supervised on set by American Humane Association (http://www.humanehollywood.org) and the turtles on the dogs’ backs are custom designed robotic puppets.
Outcome
The films reached more than one million views in three days and still counting.
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