Cannes Lions

TV CHANNEL

D6, Madrid / NBC / 2009

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Festival-goers arriving at the film venues were greeted by a poster announcing: “Turn on your Bluetooth and receive our message.” When they did, they received a terrifying message indeed, informing them that: “The cost of this message is 17,85€”. After this unsettling initial moment, a second message appeared on their screens saying: “Moment of Terror sponsored by Calle 13” and then closing with the channel’s logo.

To carry out this action, a mobile Bluetooth signal apparatus was used from within the crowd to send the message to their mobile phones.

Outcome

Among all those attending the festival that weekend, our Bluetooth transmission devices detected 2,184 telephones capable of receiving our message (i.e. phones which were turned on and with their Bluetooth displays visible). Of these, we were able to send our message to 1,308 phones.

Similar Campaigns

12 items

FX - American Horror Story - Nesting

FX NETWORKS, Los angeles

FX - American Horror Story - Nesting

2024, FX

(opens in a new tab)