We designed two different mailings for male and female media planners and journalists, inserted in a heart-shaped black box.OUTSIDE:“ON FEBRUARY 14TH, SPEND A NIGHT OF ACTION AND SUSPENSE WITH YOUR PARTNER.” INSIDE:MENThey found a single woman's earring and a message: “LEAVE THIS EARRING BELONGING TO ANOTHER WOMAN ON YOUR WIFE´S/ PARTNER´S BEDTABLE” WOMEN:They found a single man's cuff link and a message: “LEAVE THIS CUFF LINK BELONGING TO ANOTHER MAN ON YOUR HUSBAND´S/PARTNER´S BEDTABLE.” Furthermore, both were informed of the special TV schedule designed by Calle 13 for Valentine’s Day.