The strategy was to catch children young and get them to take on the habit of sports in their formative years; an age when they are most susceptible, inclined and open to adopt new habits.If you know the game, you’ll follow it...To gain maximum reach, a pan India, year long SCP was devised: Learning Ground. The program was executed in 1100 schools across 23 cities.The cities were divided into three geographic groups Metros,Tier I and Tier II. A 53 member team was hand picked and trained to execute and drive the program nationally. Detailed logistics were worked out.

Results: The program started in 10 cities with 500 odd schools… and half a million students..In 3 years the program grew to 1100 schools, 23 cities and 1.5 million studentsThe growth is 100%Scale:The cities were divided into 3 groupsMetros – 5: Delhi, Mumbai, Kolkata, Bangalore and HyderabadTier A- 7: Chandigarh, Jaipur, Cochin, Chennai, Pune, Ahmedabad, BhopalTier B - 11: Ludhiana, Lucknow, Jamshedpur, Ranchi, Guwahati, Trivandrum, Coimbatore, Baroda, Vizag, Bhubhneshwar, Nagpur