Our brief was to devise a spot that would entertain and stimulate a relatively sophisticated upmarket audience. Working to the global strap-line “Think Again” we searched high and low for a fact that would be more than just trivia.

We decided to keep the film as simple as possible to let the words do the talking. House font, simple grey background and very authentic keystroke sounds mean the design is unobtrusive but effective.Tihs spimle dvecie of re-aragnring ltetres awalys pvoroeks a dlegeihtd reposne.