Cannes Lions
TALENT, Sao Paulo / GO OUTSIDE / 2010
Awards:
Overview
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Execution
Computer icons in enlarged size were displayed at public parks, in green areas, simulating a live desktop, in real size. A board with our call to action was placed at the site as a signature. The action leaded to a website where people were encouraged to do their own wallpaper. All they needed to do was download the icons, go to a beautiful place, click them and send to the blog. The best ones would win prizes.
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