Cannes Lions

MAGAZINE

TALENT, Sao Paulo / GO OUTSIDE / 2010

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Overview

Entries

Credits

Overview

Execution

Computer icons in enlarged size were displayed at public parks, in green areas, simulating a live desktop, in real size. A board with our call to action was placed at the site as a signature. The action leaded to a website where people were encouraged to do their own wallpaper. All they needed to do was download the icons, go to a beautiful place, click them and send to the blog. The best ones would win prizes.

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12 items

1 Cannes Lions Award
Take this ad for a run

GO OUTSIDE, Sao paulo, sp

Take this ad for a run

2022, GO OUTSIDE

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