Cannes Lions

TWC WIFI-DENTI-FIER

FIRSTBORN, New York / TIME WARNER CABLE / 2014

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Overview

Entries

Credits

OVERVIEW

Description

Rather than create another boring bandwidth calculator, we built a platform with a bit more personality. The WiFi-Denti-Fier is a light-hearted, interactive browser experience that helps people find the Internet plan that fits them best. Users just describe themselves, their households and what kinds of devices they use and the WiFi-Denti-Fier does the rest. Using original 3D characters and animations (that were conceived, created and developed in-house), the experience creates a personalized plan recommendation. The site works on tablet and mobile as well, so users can connect on any device.

Execution

Rather than create another boring bandwidth calculator, we built a platform with a bit more personality. The WiFi-Denti-Fier is a light-hearted, interactive browser experience that helps people find the Internet plan that fits them best. Users just describe themselves, their households and what kinds of devices they use and the WiFi-Denti-Fier does the rest. Using original 3D characters and animations (that were conceived, created and developed in-house), the experience creates a personalized plan recommendation. The site works on tablet and mobile as well, so users can connect on any device.

Outcome

N/A (not launched at time of submission).

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