Twitter Japan has held lecture meetings for CMOs to promote its ad products. However, the value of Twitter, real time consumers’ activities, was hard to understand and CMOs didn’t realize relevance to themselves. And the events ended in temporal promotions. Therefore, Twitter usually has been regarded as only one of the way for PR or advertising media on WEB, and it couldn’t achieve continuous B2B business engagements with CMOs. Twitter needed to let CMOs realize Twitter is more valuable for marketing business and achieve continuous B2B engagements.

TWEET TICKER works on a smartwatch, so CMOs can wear this marketing tool always, and easily access the social trends and brand conditions whenever they want to make decisions for their marketing businesses.

To provide information CMOs need, it must be fast, accessible, and easy to understand. On TWEET TICKER, Tweets about brands and social trends are visualized on a timeline of a 24 hour circle. The number of tweets and how brands are tweeted are shown in real time. CMOs can see social trends and brand conditions at a glance.

Twitter Japan held an event for CMOs and presented a sample of this new type of marketing tool. More than fifteen famous companies including global brands attended the event. They are using TWEET TICKER for their marketing and have realized value of Twitter. Many of these companies invested more on the ad products of Twitter including a company starting spending. Twitter's revenue increased by more than 15% from the previous quarter. The new concept of a watch creates continuous engagements between Twitter and CMOs and changes the way CMOs do business.