Cannes Lions
TWITTER SPAIN, Madrid / TWITTER / 2018
Overview
Entries
Credits
Description
Twitter exists to serve the public conversation. To reach every person so they can raise their voice. What if they just cant. According to OMS there is 1 Billion people with some type of disability.
But everyone literally needs a clear voice and two perfect synchronised thumbs to communicate digitally.
To respond to that responsibility, we created EyeTwitter, a mobile app using eye tracking technology to allow you to experience Twitter organically.
And @AlbertoPajariyo was the ideal person on the World to launch it. He was 23 years old when he had a crash that put in into a wheel chair. His Twitter account was frozen since April 27th 2016. Not even Trump was president by then.
He came back on April 27th 2018. His new tweet, after two years of silence, was a joke about his situation that made Twitter laugh and cry at the same time. :)
Execution
Twitter exists to serve the public conversation. To reach every person so they can raise their voice. What if they just cant. According to OMS there is 1 Billion people with some type of disability.
But everyone literally needs a clear voice and two perfect synchronised thumbs to communicate digitally.
To respond to that responsibility, we created EyeTwitter, a mobile app using eye tracking technology to allow you to experience Twitter organically.
And @AlbertoPajariyo was the ideal person on the World to launch it. He was 23 years old when he had a crash that put in into a wheel chair. His Twitter account was frozen since April 27th 2016. Not even Trump was president by then.
He came back on April 27th 2018. His new tweet, after two years of silence, was a joke about his situation that made Twitter laugh and cry at the same time. :)
Outcome
Twitter exists to serve the public conversation. To reach every person so they can raise their voice. What if they just cant. According to OMS there is 1 Billion people with some type of disability.
But everyone literally needs a clear voice and two perfect synchronised thumbs to communicate digitally.
To respond to that responsibility, we created EyeTwitter, a mobile app using eye tracking technology to allow you to experience Twitter organically.
And @AlbertoPajariyo was the ideal person on the World to launch it. He was 23 years old when he had a crash that put in into a wheel chair. His Twitter account was frozen since April 27th 2016. Not even Trump was president by then.
He came back on April 27th 2018. His new tweet, after two years of silence, was a joke about his situation that made Twitter laugh and cry at the same time. :)
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