86% of 250 million visually impaired people in the world are suffering from low vision that still has some residual vision.

Samsung Electronics developed ‘Relúm?no' application that uses only Galaxy smartphone and Gear VR device to support visually impaired people. Samsung needed a campaign for people to know Relúm?no and get help from it.

This movie was released free on YouTube and local channels of major countries in the world (Naver, Yuku, etc.). ‘Samsung Electronics Newsroom,’ Samsung Electronics’ global brand journalism channel, use its network to provide subtitles of the movie with 17 different languages. They also produced the ‘Barrier-Free’ version, which is a voiceover movie for visually impaired people. We also provided press release for the public and held a press preview. For overseas, we promoted the movie for people who are interested in K-Culture.