Cannes Lions

TYRES

JWT INDIA, Mumbai / APOLLO TYRES / 2007

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Overview

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Credits

Overview

Outcome

The mailer drew an impressive response in the form of inquiries, especially because the target audience could completely relate to the problem which was highlighted. What worked even more favourably for the mailer was that it disguised itself as a safety concern and as a result was welcomed by corporates. Needless to say that the model - an official replica of the Volkswagen Beetle, the original 'love bug', was very well received by everyone.

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