Spikes Asia
SPECIAL, Sydney / UBER / 2023
Overview
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Credits
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This spot for Uber’s new membership program, Uber One, featured five Australian celebrities attempting to understand the features and benefits of the program. In the spot, the phrase “A membership for savings and exclusive perks” kicks off a wild, lightning quick game of Celebrity Whispers, with each star gaining an increasingly incorrect understanding of Uber One membership. The result is a rapid fire reinforcement of the benefits of Uber One.
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