From a single strand of hair, down to the tiniest wrinkles, the UHD ZOO campaign, an exhibition showcasing endangered animals, was planned to show each animal in exquisite detail with the technology of UHD. First, we filmed these quickly disappearing endangered animals, and then proceeded to air a TV commercial to show the preparation being made for the UHD ZOO and also to inform the public about the opening of the exhibit. Then, along with the opening, the campaign was spread further online, offline in retail stores, through PR, and other various methods to allow consumers to experience first-hand quality.

Through an exhibit that lasted 10 days and accommodated over 15,000 visitors, around 300 press releases covering the event. Encore exhibitions followed at department stores, zoos, and amusement parks around the country. Then going beyond South Korea, the exhibition continued in France, Italy, Germany, Israel and many other totaling 35 countries around the world.

The UHD ZOO campaign resulted in an increase of consumer awareness about UHD TV from 22% to 65% and also created a dramatic increase in Top of Mind Awareness and the number of overall (UHD TV) product sales.