Our poster showed how many flights it usually took them to get their Gold or Silver status - and how damaging this was to their posture! Our headline pointed out there was now a much easier way to get the same Status. We also handed out leaflets to those executives heading for the BA Lounge inviting them to get a free massage – and register for an easier way to get Gold and Silver status.

In one week, we got 553 registrations from some of the most valuable travellers to pass through Heathrow. To put that in context: if each one bought just one transatlantic business return ticket within the next 12 months, this would be worth £19,707,222 to Star Alliance. Please play the video provided.