Cannes Lions

ULTIMATE CUPS

HAVAS WORLDWIDE, Chicago / HEFTY / 2015

Presentation Image
Film
Film
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Overview

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Credits

Overview

Description

Quintessentially wholesome moms are shown engaging in typical scenes of docile domesticity: folding laundry, unpacking groceries, and reading books. The unexpected juxtaposition comes when they open their mouths to address the camera and turn into millennial-like, slang-spewing party animals, recapping epic ragers from the night before.

Execution

After launching through paid media on Facebook and pre-roll on YouTube, Party Hard Moms ignited the Internet within a day. Social influencers took to their own social channels to spread the work, boosting the popularity of each video. Big trade publications also shared the story, which added additional viewership and maximized reach.

Outcome

In just one week we had 676,709 total views; 2,190,476 brand impressions; and a reach of 1,384,448. Turns out our Party Hard Moms are truly #Blessed.

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