Cannes Lions
HAVAS, Chicago / HEFTY / 2018
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Description
This radio ad is a parody of the Emergency Broadcast System test. Instead of a real emergency, it’s a leftover food emergency. The voiceover mimics the high-pitched beeping sound of the emergency broadcast system to grab people’s attention while talking about the benefits of the Hefty Slider Bag in a funny way. The “test” concludes with a reference to the test being brought to you by Hefty for all of your leftover food storage needs.
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