Cannes Lions

Emergency Leftover Network

HAVAS, Chicago / HEFTY / 2018

MP3 Original Language
MP3 Original Language
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Description

This radio ad is a parody of the Emergency Broadcast System test. Instead of a real emergency, it’s a leftover food emergency. The voiceover mimics the high-pitched beeping sound of the emergency broadcast system to grab people’s attention while talking about the benefits of the Hefty Slider Bag in a funny way. The “test” concludes with a reference to the test being brought to you by Hefty for all of your leftover food storage needs.

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