Feeling that someone finds out a secret from your personal life, feels the same as noticing in a mirror that we have had food in our teeth at people’s view for who knows how long.

So that those uncomfortable moments don’t happen again, we are going to eliminate the risk of having an intruder in our secret life with Oral B dental floss, and our more intimate secrets won’t be revealed.

Our solution, a free sampling card for to show the efficiency of Oral B’s dental floss at the moment of eliminating any undesired visitor that might damage our reputation.

This simple action generated empathy with the people who received it at the same time made ??clear the benefits of flossing.