Cannes Lions

Under Armour Rule Yourself

DROGA5, New York / UNDER ARMOUR / 2016

Awards:

1 Bronze Cannes Lions
5 Shortlisted Cannes Lions
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Description

This campaign is based on a simple insight: you are the sum of all your training.

This piece highlights the least glorified but most crucial part of every athlete’s daily life —training. Even though you might not always feel it, every time you grind out another rep or get up for that 6 a.m. run, you’re building a massive force inside of you.

With every step, jump and pull, you’re building your one-man army.

The 60-second TV spot features three American all-star athletes—Misty Copeland, principal ballerina; Jordan Spieth, major golf champion; and Stephen Curry, NBA MVP—training day in and day out to build their armies.

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