Show the product in use very boldly. Each double page makes use of the magazine in a special way – it shows directly how the product “works”. The string is put where it belongs – into the “centerfold”. The reduced design and attractive photography produce a striking effect.

From the first day this campaign produced strong reactions. The young target group is highly interested. The usual protective and conservative consumer protection groups are aroused. This conflict gains extra attention for the campaign. Final results are not yet available, as the campaign is still running.