Cannes Lions

UNICORN X SPACE BROTHERS FEEL SO MOON

BIRDMAN, Tokyo / KODANSHA / 2013

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The comic book "Space Brothers" is a popular Japanese comic book series, that was looking for a way to engage new fans. So together with the Japanese band Unicorn, we made a branded music video "Feel So Moon," where we hacked and transformed the actual comic book, a fan magazine, and the CD album into props to use inside the video. When the people bought the products, they were able to discover the same secret elements as they saw in the video.On the website, viewers were able to actually purchase the product used in that exact scene.

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