We positioned Up At The O2 as akin to a mountaineering adventure in the middle of the city. We created simple, iconic posters that are a modern twist on mountaineering posters from the past. This style is associated with the golden age of travel and helps to reinforce the feeling that Up At The O2 is a unique adventure and not just another London tourist activity.

Our refreshing style associated Up At The O2 with the golden age of travel and helped to reinforce that Up At The O2 is not just another London tourist activity.