Cannes Lions

DHL

WUNDERMAN MEXICO, Mexico City / DHL / 2009

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Overview

Entries

Credits

Overview

Execution

First, our specialized agency executives telephoned these 100 companies and did a survey to detect business opportunities.Then, we sent a mailing to key executives. The person receiving the mailing apparently was communicating with himself from the year 2013, with the purpose of informing of an essential incident that would end in a huge success for him as well as for his company.To show the truthfulness attached to the letter was a clipping of a "future newspaper" in which he could see the success achieved by him and his company.

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