Cannes Lions

V BATTLE CARTS

COLENSO BBDO, Auckland / FRUCOR / 2014

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Overview

Entries

Credits

Overview

Execution

“V Battle Carts” was a social media led campaign where V’s Facebook community competed to host an event where their friends could drive the Battle Carts in a day of lawn-ruining action. Each person invited a minimum of 200 friends to attend. The objective was to use V Energy’s highly engaged social community to recruit others to participate with the brand.

Outcome

V Energy Facebook fans created 76 Battle Carts events.

• Those fans invited 72,918 friends to join them.

• And those people helped V Energy reach 1,155,029 Facebook fans (25% of NZ’s total population).

• This social reach was larger than the total energy drink audience of NZ (Source: Neilsen)

A Facebook fan in a town called Matamata was the winner. The event was so popular that 23% of the town’s population signed up to attend. On average, each person who attended drank almost 8 cans of V Energy! This shows the power of a social community in recruiting more loyal consumers.

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