Cannes Lions

VASELINE SHEER INFUSION LOTION

BBH, New York / UNILEVER / 2010

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Overview

Description

This commercial demonstrates how Vaseline's new Sheer Infusion, their latest body lotion, works on your skin. Unlike other moisturizers - that sink to the bottom of the skin – or stay on top, Sheer Infusion reaches and stays in all the layers of the skin that need moisture. The aerialists represent moisture, and the various layers where the dancers preform, represent the layers of skin.

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