Cannes Lions

VAUXHALL AGILA

DRAFT, London / VAUXHALL / 2005

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Description

Although the Agila is small on the outside, it is inexplicably large inside. Our task was to raise awareness amongst existing Vauxhall Agila prospects and to re-ignite interest from previous owners. Some pioneering formats were used to demonstrate the car’s attributes in a fun way. In Hoover, a spoof editorial (overlay) is sucked into the boot of the Agila on a skyscraper. All executions showed the price and urged entry into the free prize draw to win an Agila.

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12 items

2 Eurobest Awards
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