Cannes Lions

VB MIDSTRENGTH BEER

PRODIGY , Sydney / FOSTER'S / 2008

Film
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Foster’s Australia's VB Midstrength campaign is testament to the psyche of Australian males. When the going gets tough, the tough get on with it (preferably with an ice-cold beer in hand).Set under the big angry ball in the sky, otherwise known as the Australian sun, the spot presents the brighter side with fast cricket pitches, dry creek beds and scorched lawns. In keeping with the brand’s iconic status, the spot features Aussie blokes making the best of it in Australia’s 12 month summer. Shot in a way that likens the Australian landscape to a flaming barbecue, icy stubbies of VB Midstrength developed by VB’s resident scientists (a chimp and his sexy sidekick) is a welcome sight for parched viewers.

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