Cannes Lions

VEGETABLE DRINK

HAKUHODO I-STUDIO, Tokyo / KAGOME CO. / 2007

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A branding site produced for the Kagome Vegetable beverages company, with a slogan to "maintain inner body health with vegetables". The featured health balance check tool,"Min-para", is an interactive "nutrition balance coaching site" which gathers data of user's real health life and utilises the web to develop helpful advice (information) to provide for a nutritious food life. This tool is targeted mainly to people who are concerned about their health. This unique site has been maintaining popularity with the creation of vegetable characters that grow according to the user's food life and interactions with other participants.Username: awards2007Password: creative_view

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