We developed the thought that no one should be punished for something they didn’t do. However, instead of duplicating the types of car insurance commercials seen week in, week out, we decided to draw on examples from everyday life. So in this campaign we see people being punished for things they didn’t do, a young son supposedly hitting his sister, a husband for fondling another woman’s underwear and a dentist for causing his patients huge pain. We then contrast this with NRMA Vehicle Insurance which doesn’t punish people when they’re not at fault.

This campaign led to a 9% increase over the same period last year, which equates to just under 20,000 new motor policies and an additional $14 million of revenue.