Cannes Lions

VERY SERIOUS TIRE JINGLE

BLUE HIVE, Toronto / FORD / 2015

MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

In Canada, Ford is not widely known as a place to buy tires; there are dozens of competitors that people go to first. This ad was deigned to get people to seriously consider buying tires from Ford, and to do it in a memorable way. The VO has been consistent throughout the campaign.

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