Cannes Lions

Vices

McCANN SPAIN , Madrid / CAMPOFRIO FOOD GROUP / 2019

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Finnissimas are thin slices of cooked ham with a very thin cut to improve their flavour. Its communication has always focused on its "irresistibility". In 2008 a vegetarian tried our ham, in 2010 a robot, a reincarnated toad in 2011 and in 2016 women wrestlers fought over the last slice.

"Vices" continues to reinforce the area of irresistibility because when something is irresistible, it hooks us. You try it, you like it and you repeat. Finissimas from Campofrio an irresistible vice and what's more it's delicious.

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McCANN SPAIN , Madrid

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2019, CAMPOFRIO FOOD GROUP

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