Brief: Create an online challenge that lets people know there’s a new throat drop on the market - Vicks Red Energy.Proposition: Vicks Red Energy drops keep you awake and gives you that extra energy.Soultion: We put the R&D Manager in a room with a web-cam and challeneged people to keep him awake for as long as possible by feeding him the product.Results: In Sweden 100,000 have visited the site and 6,000 teams have played. The Game is also launched in Finland, The Netherlands and Germany.Target Group: People between 22 and 29 years.