We brought the brand and bikes to riders in the comfort of their homes through interactive TV, online, and on the road through mobile.

We were a pioneer in the interactive TV industry. We placed triggers on the traditional via 30 second spots that prompted viewers to click and visit the virtual dealership. Inside were brand videos, bike reviews, dealer locators, and the capability to request a Victory brochure be sent to their home.

Online delivered the same virtual dealership experience to simultaneous multi-screen users. Mobile media reached riders on the road, at bike rallies, and dealerships. This allowed users to locate a dealer, sign up for test rides, experience a virtual walk around, watch videos, and share content with a friend. Mobile also acted as an in-store support tool providing an easy and intuitive way for riders to explore the brand and shop bikes in physical stores.

7.2m consumers interacted with the multiple screens platform. We turned these consumer interactions with the campaign into sales. 70,000 brochures were requested from interactive TV, 244,000 hours of video content was watched and there was a 193% increase in test ride sign-ups. This brought more riders into the dealership than ever before. Victory's sales posted a record 22% increase with Harley Davidson only up 3%. This was in an industry that was down 12%.

Victory successfully competed with the Goliath of the motorcycle industry and won.