Cannes Lions

VIDEO GAME

WIEDEN+KENNEDY, Portland / EA GAMES / 2006

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Overview

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Overview

Description

Beginning on September 23th, eighteen gamers poured into San Fransisco, and what they did could be labeled as the 'Ultimate Gamers Dream.' They got the chance to participate in an ad campaign labeled 'Sims Played By' for EA/Maxis. This campaign was the end result.

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