There weren't any restrictions for this experience.

The audience was drawn to the experience by brand ambassadors and fiduciary markers that doubled as fans to keep the audience cool on a hot summer day.

Over 10% of festivalgoers visited the experience, with the average engagement lasting 5 minutes, and the longest time spent exceeding one hour. The final hour of the event saw a full crowd, with 300 people simultaneously engaged with our experience. The ‘making of’ film has been viewed over 27,000 times without any paid media.