Cannes Lions
RAINEY KELLY CAMPBELL ROALFE/Y&R, London / VIRGIN / 2010
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The ad features a girl exploring a studio backlot at night. As she wonders through the vast buildings, she follows the light to discover a rich and exciting world of her choosing. She passes through awe-inspiring scenes which feature everything from a playful giant to a Mayan temple to cavalry and police cars. The soundtrack is by brand new act Slow Moving Millie, who’s just at the start of her professional music career with Universal Records. Millie re-worked a previous version of the song ‘Beasts’ to the picture, with magical results.
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