The Virtual Land Rover Experience is the first virtual test drive experience in China, combining the use of audio, video, hot spots and gaming interaction. This interaction provides a rich and immersive online driving environment that Chinese consumers have never before encountered. Using head tracking technology, users are challenged with a total of six all-terrain driving challenges that mimic the six most commonly encountered driving challenges in an off-road environment. Along with driving tips on handling the car with composure, users are shown why Land Rover truly is the SUV expert.

In just one month, more than 1.2 million Chinese visited the Virtual Land Rover Experience website, with an average bounce rate of only 7%. By the end of the five-month campaign period, a total of 3.9 million Chinese consumers engaged with the Virtual Land Rover Experience, spending over 5.4 million minutes of unforgettable Land Rover driving experience online!

The Virtual Land Rover Experience has also helped generate a total of 20,168 sales leads. Showroom traffic and test drive numbers also increased by 68% and 85% respectively, proving that the experience truly delivers desirability for Land Rover.