Cannes Lions

MERCEDES-BENZ CLASS-S

PROXIMITY BBDO, Boulogne-Billancourt / MERCEDES BENZ / 2008

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With 60 electronic assistant systems, the Integral Safety concept is intended to increase safety, anticipate, protect and assist. It focuses on the vehicle's capability to react appropriately to a potential hazard.The objectives of the site were to attract attention and demonstrate the new Integral Safety System as well as to gain visibility for the entire Mercedes Smart range.

The S-Class is presented like a flagship for Integral Safety, in a driving environment that tests anticipation through encounters with symbolic, stylized hazards.

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