Eurobest

CASTROL EDGE SUPERCAR OIL - STRONGER UNDER PRESSURE

FOXTROT PAPA, London / CASTROL / 2017

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

‘Stronger Under Pressure’ brings the Castrol brand proposition to life by telling a human story that’s packed with emotion, authenticity, action and surprise.

To do this, Castrol invites two of its ambassadors, Renault F1 driver Nico Hulkenberg and Polish drift champion Bartek Ostalowski, to a test track in the UK to take part in an adrenaline-packed and emotionally-driven film that proves they are "Stronger Under Pressure".

The film starts with a fast-paced intro to hook in the audience, incredible drifting sequences and poignant interviews to tease the audience about what will unfold. The real shock moment comes with a clever twist when we reveal that Bartek is the world's first armless racing driver! Amazingly, Bartek can drift with his feet using a specially-adapted Nissan Skyline R34.

With such an authentic and impactful narrative, the film proves that brilliant, brave and genuine storytelling really works.

Similar Campaigns

12 items

Castrol #StopCarAbuse

M&C SAATCHI, Jakarta

Castrol #StopCarAbuse

2022, CASTROL

(opens in a new tab)