Spikes Asia

Virtual Peloton

HAVAS WORLDWIDE AUSTRALIA, Sydney / STEVE WAUGH FOUNDATION / 2016

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Overview

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Credits

Overview

Background

The Captains Ride is an annual fund raising bicycle race done by the Steve Waugh Foundation in support of children with rare diseases. Every year 60 riders do the ride and are responsible for raising awareness and funds

Execution

Partnering with national gym network, Fitness First, everyday spin classes were transformed into the Virtual Peloton using the virtual reality headsets, so that riders could have the full visual and physical experience. Riders experienced an 8 minute customized ride in VR, as part of their warm up and each class rode for different children along the way.

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