Design a visiting card for friendsofbooks.com, a website that deals in second-hand books.

Second-hand books have one distinct feature: they tend to be dog-eared. We folded the top right corner of the visiting card to create a dog-eared card! This simple, clever device communicated the nature of our business in a witty manner and spoke directly to the avid reader.

The innovative visiting cards helped spread the word about friendsofbooks.com. This low-budget, functional device punched way above its weight.