Cannes Lions
ACRES, New York / MAGEN DAVID ADOM / 2016
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The video tells the story of Hananel, a truck driver who decided to take an EMT course with the thought of volunteering for an ambulance shift or two every week. However, when he became the victim of a terrorist attack and was saved by paramedics from Magen David Adom, his goal of becoming an EMT with the organization took on a more profound meaning and became essential to his own recovery.
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