Cannes Lions

VIVO ADS

Y&R BRAZIL, Sao Paulo / VIVO / 2018

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Overview

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Credits

Overview

Description

We created a new revenue for Vivo and turned the largest telco into an advertising company. An integrated platform of programmatic, geolocation, and the most accurate segmentation brought to you by the largest telco in Brazil. Extremely specific segmentation within 73 million consumers.

Execution

We launched Vivo Ads to consumers and clients with a specific media kit. We had gamers and influencers showing how to win free mega bytes.

Outcome

#1 Mobile Segmented Media within major accounts such as Unilever, Casas Bahia, Universal, Ford and LG.

10x increase in Message Association and 14x increase in Purchase Intention

99% of videos fully watched and answered by consumers

Innovation Trophy by Telefonica Global

#1 Media Mobile App by Editora Referência

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