São Paulo is the largest city in numbers of mail letters for other cities.Through a partnership with Correios we move the regular stamps into ads showing that it is also possible to make long distance conversations with low costs.The stamps were distributed for free by Vivo promoters in the mail agencies.

We move the mail agencies into a unique and exclusive Media Channel for the brand in a relevant moment.All consumers used the stamps for free.Long distance calls by Vivo increase by 27%.