Vodafone entered in Spain by buying Airtel, a telecommunications Spanish company. Vodafone asked us to create a transition online campaign in order to communicate to the Airtel customers and also to the whole Spanish market the brand change and its main consequences.Objectives: Change brand name campaign: achieve popular recognition of the new brand name - Airtel is now Vodafone.Message: Airtel communicates its aspirations: Business strategic growth – Customers, shareholders and employees satisfaction – No. 1 world mobile Telco.Target: Airtel customers. The whole Spanish market.