Cannes Lions

Vodafone Arena - Legendary Safety Signs

TRIBAL WORLDWIDE ISTANBUL, Istanbul / VODAFONE / 2016

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Overview

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Credits

Overview

Description

How would make the millions of fans see the security safety signs that no one paid attention to?

Underneath the construction site work safety signage all around the stadium we added small patches related to legendary football milestones from Besiktas history. And turned safety massages into unique posters about the clubs’s heritage.

Execution

Underneath the construction site work safety signage all around the stadium we added small patches related to legendary football milestones from Beikta history. And turned safety massages into unique posters about the clubs’s heritage. Safety signs we put up were posted to social media channels by the workers. Than Legendary Safety Signs went viral… Signs that nobody noticed until that day, reached more than 10 million people with no paid media support.

Outcome

A few dull safety signs that nobody noticed before had now been turned into a medium that suddenly reached more than 10 million Besiktas fans. All with no paid media support. And of course the fan seven created their own versions. With no media investment we achieved 4.5 million media coverage.

Featured on more than 8 TV channels and newspapers. And nobody tried to trespass the stadium construction site any more.

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