Vodafone created The Digitalization Index with Accenture showed that the biggest problem of small tradesmen is the inability to announce their campaigns to the masses.

Created avantajlidukkan.com website, where tradesmen will be able to announce their campaigns to millions of subscribers. Tradesmen shared their campaigns through the Avantaj Cepte app for free. Thousands of Vodafone subscribers with the Avantaj Cepteapp benefited from these campaigns, and tradesmen sold their wares through a technological solution.

Football is very popular in Turkey, but the games are broadcast on encrypted channels. We took this as an opportunity to increase the traffic on avantajlidukkan.com. We prepared digital screens with shutters, screening the league games. As people visited the site, the shutters were opened and games were watched. We also used the same system as an Internet interface. Those who visited avantajlidukkan.com were able to watch Lig TV and pay-per-view movie channels for free.

83,000 tradesmen visited avantajlidukkan.com, there were 2,054 subscriptions and 6000 new customer acquisition.