Cannes Lions

VODAFONE MOBILE INTERNET

DARE, London / VODAFONE / 2008

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Forget clunky WAP sites, with Vodafone Mobile Internet you've got the web in your pocket. But how to communicate this to a jaded, mobile savvy audience? Simple. With a tool that's so slick and easy to use it's just like the service itself.No need for a show and tell, our Mobile Favourites tool lets people experience it for themselves, for real. The tool sits on Vodafone's website, so users are still in the PC comfort zone, and they can literally drag and drop their favourite websites on to their phone. It's intuitive, easy and so fast that the sites are sent from PC to mobile in minutes.The next step? Open your Mobile Internet homepage on your phone and see how good those sites look. And users did: data usage on Vodafone's network went up by 27%.

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