“Red Light” application aims to protect women in case of men violence. For that reason only women must be exposed to our communication. Our creative idea based on that communication barrier; we hide application information/tutorial in videos with contents specific to women. We made 3 viral videos with 2 different women. Viral contents are mentioned below;

•Eyeliner tutorial

•Hairstyle tutorial

•Knitting tutorial

Viral videos are published below;

-Women targeted websites (inc social media pages and blogs)

-TV advertorial in a women program

-We designed labels for underwear, bikini and wax strips

In just a month, the application is downloaded by 4.727 women.

Shake & Warn feature is activated 2.044 times for a call for help.