Cannes Lions
SANCHO BBDO, Bogota / EL TIEMPO / 2013
Overview
Entries
Credits
Execution
Just clicking on ELTIEMPO.COM, the Web Site from the most important newspaper in the Country, any sighted people will be able to read a news article out loud and record it immediately so its also available for the blind people in the site www.bancodevoz.org
In www.bancodevoz.org, blind people can listen news read by hundreds of Colombians, replacing the robotic voices some devices use, with a human voice.
Just pressing one key on their keyboard, blind people can surf the Web, as any other people would on a call center service, using their hearing sense and the number keys on their keyboard.
Outcome
The amount of DONORS from the VOICE BANK grow on a daily basis, generating a self-sufficient digital platform powered by users, such as Wikipedia or TripAdvisor.
Today, more Web Pages have activated the program and new contents are available for users, which could mean this platform is becoming the Internet for the blind people.
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