Cannes Lions

VOLKSWAGEN TOUAREG CAR

MEMAC, Dubai / VOLKSWAGEN / 2012

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Overview

Description

Volkswagen re-launched its 4x4, the Touareg, with a new off-road package which improved the car's off-roading capabilities. We chose to demonstrate its unique ability to handle any terrain by composing an original piece of music with one artist who took us on a musical journey through various music genres.

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